Responsive Email Design - Statistics
Why It Matters: Numbers Don't Lie
According to Return Path, in June 2013, 43% of emails sent are opened on a mobile device. They also pointed out that 63% of US consumers delete emails immediately if they are not optimized for mobile. Email analytics provider Litmus on the other hand reported 44% in June 2013 for emails being opened on mobile devices and by August 2013 with their latest report, mobile opens now represent 47% of the market share, a 3% leap in just a few months
Mobile Marketing association predicts that by 2015, the number of emails opened on a mobile device will increase to 54%.
Mobile User Statistics
Nielsen reported that more than three out of five (61%) mobile subscribers in the U.S. owned a smartphone during March-May 2013, which is up more than 10% since smartphones became the mobile majority in early 2012. This growing number further validates the reality that email subscribers will likely view your messages on a wide variety of devices.
Nielsen reported that more than three out of five (61%) mobile subscribers in the U.S. owned a smartphone during March-May 2013, which is up more than 10% since smartphones became the mobile majority in early 2012. This growing number further validates the reality that email subscribers will likely view your messages on a wide variety of devices.
Smartphone ownership was highest among Millennials aged 25-34 at 78 percent, and three out of four mobile users aged 18-24 already own smartphones. Smartphone usage among Americans aged 55+ were the lowest at 42% but this group is quickly catching up as usage for this demographic has nearly doubled over the past year.
Smartphone ownership was highest among Millennials aged 25-34 at 78 percent, and three out of four mobile users aged 18-24 already own smartphones. Smartphone usage among Americans aged 55+ were the lowest at 42% but this group is quickly catching up as usage for this demographic has nearly doubled over the past year.
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