The summer interns were given three projects on top of our day-to-day internship workload. Welcome to advertising! Our first task, “Culture of Discovery,” is to take excursions around Houston and document our experiences on cultivatehouston.com. Click the link and find out why :05 is an average page view.

Our second task is creating a “Culture of Participation” for Dierker’s Champs. Like most people, you may not know that former Astros’ manager and pitcher, Larry Dierker,

helped to create a Little League organization in Cy-Fair focusing on building character through sports. We’re building that awareness. Thanks for these 120+ impressions, FKM.

Our final task is discovering the “Culture of Collaboration” within FKM. Part of our deliverables is to host an event at the end of our internship that represents the culture of FKM. Mark your calendars for August 8th
4 – 6 p.m.

“What we’ve got here is failure to communicate.” Undoubtedly, one of my favorite movie quotes of all time, and typically, I revel in the chance to use it. However, I find myself using it a little too often over the past few weeks.

Since starting my internship, I have met the coolest, nicest, and wackiest people in Houston. I look forward each and every morning to coming to work and seeing them, working with them, and laughing with them. However, any time I attempt to venture out of my department, I find myself in unknown territory.

One of our intern projects is discovering how FKM collaborates (you may have seen the chalkboard questions or answered our two-question survey), and we’ve learned a lot about how the agency works … in theory. Unfortunately, when you put it into practice, communication breaks down between departments.

So, how do we fix this? How do we bring all the wonderful minds here at FKM together? How do we rise above department lines and collaborate to discover those amazing ideas?

Here are three challenges for you to take on over the next month:

1. Introduce yourself to someone from a different department at least once a week.
2. Ask to sit in on a meeting you have nothing to do with, so you can get a feel for other people’s work.
3. Have lunch with someone new, perhaps the friend you made during the first challenge.

OR

Bonus: For the truly courageous, take someone out of the office for lunch. If you don’t know whom to ask, I will gladly volunteer … for the good of the agency.

Here are some new, and bizarre, inventions that are shaking up the advertising industry.

Sky Go: The Talking Window – Sky Deutschland

Video:
http://www.youtube.com/watch?v=mkMNPh
qLOBE&feature=youtube_gdata

Imagine boarding the subway after a long 8 hours at work. You find the only window seat available in the back corner. As you lean your head against the glass window, hoping for a moment of solitude, you hear a voice inside your head: “Would you like to switch mobile plans?”

Introducing the Talking Window, a silent vibrating window that “whispers” ads in your ear when you lean against it. The new audio medium utilizes a transmitter that sends out inaudible vibrations to each specific listener. These vibrations are then translated by the brain into sounds through bone conduction technology, which is also utilized by Google Glass.

Is this an advertising breakthrough or a Pandora’s box of complaints from weary commuters?

The Digital Storefront – Kate Spade Saturday

Kate Spade Saturday’s digital storefront blends the line between traditional brick-and-mortar and e-commerce for busy commuters who have no time for either. You can physically see which items you like using the window display, and then place the order on the giant touchscreen tablet next to it.

The icing on the cake? Free same-day delivery in an hour or less.